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SIR 2026

Categorical Course

OBL and ASC Procedures

Session: How to Run an OBL: Cases, Staffing, Surviving, and Prospering

What Cases Are Worth Pursuing? (Selective Case Strategy in an OBL Environment)

Monday, April 13, 2026
8:50 AM - 9:00 AM ET
Location: 714A
In an era of declining reimbursement, OBL success requires tight operational efficiency, disciplined cost control, strategic case selection, and targeted direct-to-consumer marketing of high-value embolization procedures that can attract self-pay patients.

Learning Objectives:

  • Explain how declining reimbursement impacts OBL sustainability and identify operational efficiencies that improve financial performance.
  • Select and prioritize high-value, OBL-appropriate procedures that support long-term viability, including embolization therapies.
  • Evaluate the role of direct-to-consumer marketing in expanding case mix and attracting self-pay patients when traditional referral pathways are saturated.