Creating an OBL: A Step-by-Step Guide

Sunday, April 12, 2026

8:30 AM - 9:45 AM ET

Location: 714B

Coordinator(s)

Amin Astani, MD, MBA

President
North Star Vascular and Interventional, United States
CG

Christopher Goettl, MD, MBA

Associate Clinical Professor - University of Arizona
Vascular & Interventional Partners, United States

This session offers a practical, step-by-step guide to planning, building, and launching an office-based lab (OBL). Presenters will cover the essential elements of business planning, legal and regulatory structure, real estate and facility design, insurance contracting, and revenue cycle management. Attendees will gain real-world insights, financial considerations, and strategies to avoid common pitfalls and set up a successful, sustainable OBL.

Learning Objectives:

Identify the key components required to successfully launch an OBL, including business structure, facility design, staffing, IT, insurance contracting, and revenue cycle workflows.
Evaluate the financial, regulatory, and operational considerations that influence feasibility, risk, startup costs, and long-term sustainability of an OBL.
Apply practical strategies and best practices from experienced operators to optimize setup, accelerate payer approval, improve collections, and avoid common pitfalls during OBL development.

Presentations:

8:30 AM - 8:42 AM ET

Why Start an OBL? Understanding the Opportunity and the Risk
Speaker: Christopher Goettl, MD, MBA – Vascular & Interventional Partners
8:42 AM - 8:54 AM ET

Setting Up the Business: Legal, Regulatory, and Organizational Structure
Speaker: Jason Greis, JD (he/him/his) – Benesch Friedlander Coplan & Aronoff LLP
8:54 AM - 9:06 AM ET

Finding and Building the Right Space: Real Estate and Design Decisions
Speaker: Bill Langley – DTSpade Specialized Real Estate
9:06 AM - 9:18 AM ET

Getting Paid, Part 1: Insurance Contracting Essentials
Speaker: Deepak Sudheendra, MD, FSIR, RPVI (he/him/his) – 360 Vascular Institute
9:18 AM - 9:30 AM ET

Getting Paid, Part 2: Revenue Cycle Management Essentials
Speaker: Amin Astani, MD, MBA – North Star Vascular and Interventional
9:30 AM - 9:45 AM ET

Q&A