Labreneurship: Brand Building and Growth

Monday, March 31, 2025

8:30 AM – 9:45 AM CT

Location: Music City Center, 205 A

CE: 1.25

Content Level: 200 (intermediate)

Coordinator(s)

Aaron Kovaleski, MD

Physician
Endovascular Consultants of Colorado, PC, United States
Warren Swee, MD

Medical Director
CLI Vascular Specialists, United States

A crash course for the physician entrepreneur, or those considering taking the outpatient leap, to the necessity of marketing and branding.

Introduce those in the outpatient space to the multiple aspects of "marketing.".
How to use marketing to acquire patients and compete through coordinated campaigns.
How marketing can expand your practice.

8:30 AM – 8:39 AM CT

“Boots on the Ground” - Things You Yourself Can Do as Your Own Rep
Speaker: Warren Swee, MD – CLI Vascular Specialists
8:39 AM – 8:48 AM CT

Digital Presence and Its Importance - Website and SEO
Speaker: Connor McPherson (he/him/his) – OBL Marketing
8:48 AM – 8:57 AM CT

Marketing Expansion - Social Media, Radio, TV
Speaker: Christopher Goettl, MD, MBA – University of Arizona College of Medicine - Phoenix
8:57 AM – 9:06 AM CT

Take Control of Your Marketing Budget
Speaker: Dev Batra, MD – Premier Endovascular PLLC
9:06 AM – 9:15 AM CT

Challenges of Marketing IR Independently vs. Being Part of a Large Group
Speaker: Aaron Kovaleski, MD – Endovascular Consultants of Colorado, PC
9:15 AM – 9:24 AM CT

As the Brand
Speaker: Dianne Keen, FRBMA – AbbaDox
9:24 AM – 9:33 AM CT

Real Life Example of a Functional Marketing Program in an Independent IR OBL
Speaker: Aaron Kovaleski, MD – Endovascular Consultants of Colorado, PC
9:33 AM – 9:45 AM CT

Q&A